Nationwide CMO Matt Jauchius accepts Adweek’s Brand Genius Award, keynotes AdAge’s CMO Strategy Summit - McKinney

Nationwide CMO Matt Jauchius accepts Adweek’s Brand Genius Award, keynotes AdAge’s CMO Strategy Summit

September 29, 2014

Tonight, Adweek will honor the recipients of their annual Brand Genius Award at a gala in New York City. Matt Jauchius, the CMO of one of our largest clients, Nationwide Insurance, was saluted as one of the “men and women behind the most creative, ambitious and successful brand building efforts,” according to an Adweek announcement posted in August.

“We couldn’t be more proud of Matt’s accomplishments,” says Group Account Director Bill Mattis. “The fact that Matt is being recognized for them through the Adweek Brand Genius Award is just icing on the cake. It’s a true testament to his belief in the power of creativity as an economic multiplier.”

McKinney President John Newall agrees: “Matt is a man who says what he means and means what he says. He is committed to mutual success and very invested his relationship with McKinney. That investment pays dividends in the marketplace because superior relationships result in superior work that moves people and, therefore, business.”

Earlier this month, Matt was the keynote speaker at the AdAge CMO Strategy Summit in San Francisco, where he discussed how to improve the relationship between marketers and agencies. The biggest takeaway: Stop referring to agencies as vendors.

“I think that the word ‘vendor’ is poisonous. I think [it] creates…a wall,” says Matt in a video posted by AdAge. “On the client side, which is me, and on the agency side, we’re all knowledge workers. We’re creative people who do care about numbers, so we are data-driven, but we want to create what I like to call marketing awesomeness…really exciting content…”

Matt’s presentation also detailed ways to eliminate potential waste based on the production philosophy called lean production. For example, he advises both parties to decrease wait time by allowing work to begin sooner with fewer contract revisions and, therefore, faster approvals. Sounds like genius to us!

All in all, it has been a big month for Nationwide’s CMO. Congratulations, Matt.