Financial Times talks to UMD’s Patrice Nelson about “Names for Change” - McKinney

Financial Times talks to UMD’s Patrice Nelson about “Names for Change”

September 25, 2014

Earlier this week, reporter Sarah Murray wrote about the growing popularity of offering naming rights to encourage philanthropic gifts. You may have heard about “Falik’s Men’s Room” in Harvard Law School a couple years ago. In her Financial Times article, Murray sites that example and discusses the desire of U.S. donors, much more than their European counterparts, to be recognized publically for their donations. She concludes by using Urban Ministries of Durham’s newest campaign as an object lesson.

As of this afternoon, selling the naming rights of 160 items at the shelter through Names for Change has raised more than $56,300. From bunk buds to processed meat products, fire extinguishers to baby formula, every item is necessary to help people come back from the brink of homelessness.