Yusuf Chuku tells Strategy Magazine readers to shape culture by embracing it - McKinney

Yusuf Chuku tells Strategy Magazine readers to shape culture by embracing it

September 8, 2014

Head of Strategic Services published an article this week about the misconception that brands and the consumers it engages exist separately from the culture at large. But they are not distinct, and marketers need to get into the “real world” of everything from technology and education to “Real Housewives of Atlanta.” Because that’s culture, and it influences how the people who live in it perceive the brands (who live in it, too).

Even though culture can be a scary place for marketers, Yusuf Chuku says, “We shouldn’t abandon the need to understand what’s happening inside the heads of consumers or the importance of uncovering brand truths, but importantly, we need to make sure we have some real insight into the world in which consumers and brands live.”

To learn about Yusuf’s three areas of insight, click here.