Digiday Retail Summit asks Jim Russell to tell our Mizuno Running story
On Tuesday, July 29, Chief Innovation Officer Jim Russell will present a Mizuno Running case study at the Digiday Retail Summit in Deer Valley, Utah. His presentation “Word-of-Foot Marketing: How Mizuno Moved the Shoe Trial Experience from Store to Road” will candidly cover the obstacles overcome, tactics used, lessons learned and results garnered with The Mezamashii Run Project.
“Great things come from risk taking, and we thought we took a decent size risk with the campaign for Mizuno. But in hindsight, maybe we didn’t after all,” said Jim.
According to the event’s website, he will be joined by other “retailers on the cutting edge of digital” who “will share the latest innovations, both in-store and online, that are shaping the new shopping experience.”