George Nguyen joins McKinney as managing director in New York
New York, NY (July 21, 2014) — McKinney announced today that George Nguyen has joined the agency as managing director in New York. He joins McKinney from TBWA\Toronto, where he was managing director and chief strategy officer.
Nguyen will be integral to attracting global brands and top talent seeking a creatively led agency like McKinney. “George is a great addition to our leadership team,” said Brad Brinegar, chairman and CEO of McKinney. “His infectious passion for brands and entrepreneurial spirit fit our plan for growth to a tee.”
“I look forward to helping McKinney build a road map for the agency’s unique offering and subsequent growth,” said Nguyen. “My job is to further strengthen our team and drive its success for our client partners and our people.”
During his six years with the TBWA network, Nguyen partnered with Visa, Asia Pacific Breweries, Johnny Walker, L’Oreal, Nivea, Nissan and Gatorade, among others. He was country manager of the operation in Vietnam, where he helped the agency reach profitability for the first time and expand its employee base more than fivefold. He also helped launched Vietnam’s first professional international sports team, the Saigon Heat.
In the late 2000s, Nguyen was a group strategy director at StrawberryFrog in New York, where he served as strategic lead for Indian conglomerate Mahindra & Mahindra’s foray into the North American truck and SUV category. His agency experience also includes time at Lowe Worldwide, Arnold Worldwide and DDB Seattle.
Founded in 1969, McKinney’s mission is to help our clients by creating big ideas that grab people emotionally and change the way they think, feel and behave. McKinney is recognized for having one of the most innovative business models in the industry focused on delivering creativity that the influences the world. The agency has been honored by the industry’s most prestigious award shows, including the Cannes Lions, the Effies, the One Show and the One Show Interactive, and the IAB MIXX Awards (including two Best in Show). McKinney has been recognized as one of the Best Places to Work in Marketing & Media by Advertising Age and one of a handful of agencies setting the standard for creativity by One Magazine. The agency’s clients include Sherwin-Williams, Nationwide, Nationwide Financial, Travelocity, Samsung, Mentos, World of Coca-Cola, ESPN, Mizuno USA, Hankook, Gold’s Gym, CenturyLink, Dognition, Big Boss Brewing and Urban Ministries of Durham. McKinney is part of Cheil Worldwide, one of the world’s leading marketing communications networks with 59 offices in 37 countries. One agency with two doors, McKinney has offices in both Durham, North Carolina, and in New York. To learn more, visit mckinney.com and follow @mckinney.