Warc says many brilliant runs make one smart Mizuno campaign - McKinney

Warc says many brilliant runs make one smart Mizuno campaign

July 10, 2014

Warc announced today that Mizuno’s “Mezamashii Run Project,” mezamashii being Japanese for brilliant, was ranked No. 28 on their annual list of the world’s best marketing campaigns, the Warc 100, which is based on campaign performance in effectiveness and strategy.

Upon hearing the news, Head of Account Planning Walt Barron said, “We have a ton of respect for Warc and for the other work recognized by the Warc 100, which was done by some really smart people in our industry. With our client Mizuno, we’re on a mission to influence people in a positive way through running. This ranking is validation that we’re doing the smart thing, the right thing. We want to add more programs to that list for all of our clients.”

Director of Media Swapnil Patel agreed and added, “While born as marketing campaigns, consumers deemed all of the work on the Warc 100 list worthy enough to consume and share with others in their social graph. In today’s fragmented media landscape, that’s not to be taken for granted.”

To compile the rankings, Warc tracked more than 1,700 winners in 75 different competitions.