IAB Digital Mixology Playbook says beer + arcade game = great digital idea
The beercade we made for Big Boss Brewing and its game, “The Last Barfighter,” continue to impress, this time the Interactive Advertising Bureau.
An article in Adweek yesterday said many alcohol brands are just starting to include digital marketing efforts in their media mix and sited research in the IAB Digital Mixology Playbook as evidence. The report builds upon last year’s IAB Cannes Lions session theme of “Liquid Creativity,” defined as ad creative that spans across media channels, using a variety of canvases to tell brand stories. You’ll find our work for a local brewer in the Case Studies section on page 17.
“The reward for players: a cool draft for both winner and loser. The payoff for client and agency: a demonstration video helped build buzz, awareness and participation,” said the report’s author, Theresa Howard.
In March, the work won a Design for Experience Award. Later today, someone may drink beer poured from an arcade game in Raleigh.