Silver Effie awarded to Big Boss Brewing’s beercade
The North American Effie Awards Gala was held last night in New York City, and we were there to accept a silver award in the Media Idea category for the beer-dispensing arcade game we created for local brewer Big Boss Brewing. The beercade has won five other awards, including a bronze Lion at Cannes last year and the first-ever Design for Experience Award.
“This was a passion project for a lot of us at McKinney. The folks at Big Boss Brewing deserve all the credit — they are great clients,” said Creative Director Owen Tingle, who was on the team behind the beercade. “Moms out there tell us we won’t amount to much if we drink beer and play video games all day. This is proof that moms don’t always know what they’re talking about.”
Since 1968, Effie Worldwide has honored the most effective marketing efforts each year. A full list of 2014 Effie Award winners is available for download here.