McKinney calls all corporate rockers to the 2014 Triangle Corporate Battle of the Bands - McKinney

McKinney calls all corporate rockers to the 2014 Triangle Corporate Battle of the Bands

May 14, 2014

McKinney announces Urban Ministries of Durham as the Battle beneficiary.

Durham, NC (May 14, 2014) — Today, McKinney announces the 2014 Triangle Corporate Battle of the Bands. Held annually at the American Tobacco Campus in Durham, the high-energy, corporate rock-and-roll event will take place on Saturday, September 20, 2014. All proceeds from the Battle will benefit Urban Ministries of Durham (UMD), the city’s premiere emergency services organization that provides food, shelter and a future.

Founded in 1983, UMD shelters approximately 140 homeless people every night and serves 600 meals every day to anyone who is hungry. The Clothing Closet and Food Pantry service over 450 households per month. In just one year, UMD ended homelessness for a record 245 people.

“We know how professionals in the Triangle have these alter egos,” said UMD Executive Director Patrice Nelson. “We see it at UMD all the time — a corporate vice president wearing a hair net and serving a meal in the Community Cafe or an account manager sorting donated clothes. It’ll be fun to see them onstage playing drums or guitar at Battle of the Bands.”

“We want to raise about $100,000 through Battle of the Bands to support the work of UMD,” Nelson said. “That’s enough money for UMD to end homelessness for 20 people. Every person and corporation that helps us do that is definitely a rock star to me. I’ll be the loudest one cheering.”

The Triangle Corporate Battle of the Bands has raised more than $650,000 for local charities thanks to companies like 8 Rivers Capital, American Tobacco, Capitol Broadcasting Company, Quintiles, SunTrust Bank, Elster Solutions, Cormetech, Nationwide Insurance, Blue Cross Blue Shield of North Carolina and GlaxoSmithKline. Companies local to the Triangle and the surrounding areas are invited to enter their band by registering at trianglebattle.com.

Entry Details:

• Bands will be allowed entry into the Battle on a first-come, first-served basis, and those who sign up before August 1 can register at a reduced price.

• Bands typically perform 10- to 15-minute sets, depending on the number of entrants.

• Each band must have a minimum of three members and a maximum of 10.

• Bands may have a member or members from a client or an associate company, but the majority of the band members must be on the company’s payroll.

• Bands will be judged not just on musicality, but also on creativity (McKinney is an advertising agency, after all!) and originality.

• The competition winners will be decided upon by a panel of celebrity judges and audience text voting.

For more information, please visit trianglebattle.com.

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About McKinney

Founded in 1969, McKinney’s mission is to help our clients build influential brands by creating big ideas that grab people emotionally and change the way they think, feel and behave. McKinney is recognized for having one of the most innovative business models in the industry focused on delivering creativity that the influences the world. Since January 2012, McKinney has won nearly 40 major industry awards, including seven Effies, a Cannes Lion, a One Show Interactive Pencil and six IAB MIXX Awards (including Best in Show). Because we are hard on the work and good to each other, McKinney has been recognized as one of the best U.S. agencies, one of the Best Places to Work in Marketing & Media by Advertising Age, and one of a handful of agencies setting the standard for creativity by One Magazine. The agency’s clients include Sherwin-Williams, Nationwide, Nationwide Financial, Travelocity, Samsung, Mentos, World of Coca-Cola, ESPN, Mizuno USA, Hankook, Gold’s Gym, Royal Canin, CenturyLink, Dognition, Big Boss Brewing and Urban Ministries of Durham. McKinney is part of Cheil Worldwide, one of the world’s leading marketing communications networks with 59 offices in 33 countries. One agency with two doors, McKinney has offices in both Durham, North Carolina, and in New York.

About Urban Ministries of Durham

Urban Ministries of Durham offers food, shelter and a future to poor and homeless neighbors. Now in its 31stth year, the nonprofit helped end homelessness for 245 people during the 12 months that ended in June. UMD’s Community Café serves some 600 meals a day, donated and prepared largely by community volunteers. The Clothing Closet and Food Pantry help 408 households per month, on average. The Community Shelter welcomes about 140 homeless neighbors every night, with 80 beds for men, 26 beds for women and nine family rooms. To learn more, visit www.umdurham.org.

Media Contact

Joel Richardson McKinney Agency Communications Manager 919.313.4001 [email protected]