Our Webby Award nominations have helped nine people out of homelessness
The Webby Awards announced the 2014 nominees today, and McKinney made the list in two categories for a website we built for local nonprofit Urban Ministries of Durham. So far, the site has raised enough money to help nine people out of homelessness. All Webby Award nominations await your vote for the coveted People’s Voice award. Visit our nominees, and the site itself, by following the links below:
Best Visual Design — Aesthetic
McKinney Programmer Maria Jankovics co-developed the site and recalls two of its biggest challenges. “Making the website responsive was tricky. It uses lots of fluid motion, with images, text and panels that animate,” she said. The other challenge was keeping everything on one page. “Its focus had to be the 169 items users could buy the naming rights to. The user is never taken to another page and is never more than one click away from the collage of items for sale.”
For example, though a user may be considering buying the naming rights to a roll of toilet paper, she will always be taken back to the main screen where all of the items are displayed (and where she might consider the box of crayons, too). Thanks to Beth McKnight, the digital team manager who worked primarily on the mobile version of the website, shoppers can browse on their phone, too.
“One of the lessons we learned when designing and building namesforchange.org was the importance of considering how and where it will be used. You end up coding yourself into a corner when you don’t think about mobile until the end of the project, which is what happened.” That said, because the team was able to start fresh for the mobile version, “we were able to address usability and could really customize the design for that experience.”
Though we would appreciate your People’s Voice votes, we’d be even more pleased if, when you checked out the website, you also bought the naming rights to something you normally take for granted. They make great graduation gifts! A “Blanket of Dormitory Comfort” may be just the thing for your high school senior. Know someone who’s going to art school? We bet she’d appreciate a “Fruit Cocktail of Colorful Deliciousness.”
The last day to vote is April 25, and Webby Award winners are announced April 29. Happy voting and shopping!