Video games, beer, exercise and insurance: Our Effie finalists cover it all
Large communities of golfers, runners, insurance company members and beer enthusiasts helped make our clients happy and our hard work worth it in 2013. Congratulations to the brands and McKinney teams behind our latest Effie Award finalists!
Two for Mizuno Running’s “Mezamashii Run Project” in the David vs. Goliath and Leisure Product & Services categories
One for Mizuno Golf’s “Play Famously” campaign in the Small Budgets – Products category
One for Big Boss Brewing’s beercade in the Media Idea category
One for Nationwide’s “Join the Nation” campaign in the Insurance category
Why are awards important to agencies and the teams behind the work? Re-read an interview with McKinney Chief Creative Director Jonathan Cude to find out.