Carmen, Gretchen and why dogs rule
On November 13, Gretchen McNeely and Carmen Bocanegra will present “Dognition: Shepherding User Experience at a Startup” at the 2013 Internet Summit, the Southeast’s largest digital gathering.
McNeely and Bocanegra worked respectively as Dognition’s director of content strategy and user experience designer during this startup’s early months. Armed with multiple testing techniques and approaching the UX challenge from many angles, the entire team pulled it off (and not in dog years). The beta site launched on time and with over 2,500 users. The team’s presentation will examine ways in which user experience became paramount for Dognition and the difficulties encountered in managing expectations and aligning on goals. They will also offer guidance for UXers and non-UXers alike who find themselves overwhelmed as they bring a new product or service to market.
Here’s the link to the almost sold-out conference: www.internetsummit.com. Hurry!