The Last Barfighter wins two MIXX Awards
It’s an honor to be a MIXX Award finalist; it’s thrilling to win two. At last night’s gala in at the Crowne Plaza Hotel in New York City, a team of McKinneyites that included CEO and MIXX Award jury chair Brad Brinegar accepted awards from the Interactive Advertising Bureau for The Last Barfighter in two categories: a bronze in the new category called “Can’t Be Contained!” and a gold in the “Brand Awareness and Positioning” category.
Said Brad in an IAB press release announcing the winners, “In the unparalleled Oscars of digital advertising, the IAB MIXX award medalists surprised, delighted, wowed, and endlessly engaged us across multiple platforms, screens, devices and styles this year… I and all judges were enthralled and impressed by the energy and potential of the creative engines throughout our industry.”
Congratulations to the agency team behind the beer-dispensing arcade game for Big Boss Brewing: Stevie Archer, associate creative director/copywriter; Owen Tingle, associate creative director; Adam Carroll, creative technologist/programmer/illustrator; Lisa Bentley, senior producer; Anne Newton, account director; and Colin Dwan, producer/programmer.