The 2013 Triangle Corporate Battle of the Bands enlists seven bands - McKinney

The 2013 Triangle Corporate Battle of the Bands enlists seven bands

September 3, 2013

Duke University’s London Dungeon returns to defend the Triangle’s most coveted rock ‘n’ roll title

Durham, NC (September 3, 2013) — What do you battle for? McKinney asked the Triangle, and seven businesses heeded the call to rock for East Durham Children’s Initiative (EDCI), a nonprofit organization dedicated to changing outcomes for children and families living in East Durham. Now in its sixth year, the 2013 Triangle Corporate Battle of the Bands will take place at the American Tobacco Campus lawn on September 21, at 7:30 p.m. and will showcase the following corporate bands:

Cormetech – CleanAirCats

Duke University – London Dungeon

Elster Solutions – Killa Wattz

Jenkins, Wilson, Taylor & Hunt, P.A. – Lawyers, Guns & Money

MetaMetrics – The Psycho Metrics

Summit Design and Engineering Services – Salt Bodyne

SunTrust – Rock SOLID

All proceeds from the event will benefit EDCI and its high-quality programs and services to help children living in East Durham succeed. Approximately 3,000 children and youth live in the 120-block area of East Durham known as the EDCI zone and identified as one of the most distressed neighborhoods in Durham. Modeled after the Harlem Children’s Zone, EDCI provides a pipeline of services such as early childhood interventions, parent and family support, afterschool and summer programs, literacy programs, health and nutrition services, arts programs and community outreach. EDCI’s target schools include Y.E. Smith Elementary School, Neal Middle School and Southern High School.

A signature event for the Triangle and downtown Durham, the Battle has transformed Triangle businesspeople into rock stars and has raised over half a million dollars for local charities and nonprofits, including See Saw Studios, Communities In Schools, Center for Child & Family Health, Operation Literacy, North Carolina Arts in Action and KidZNotes. This year’s major sponsors are Nationwide Insurance, 8Rivers Capital, American Tobacco Campus, McKinney and Triangle Business Journal.

For more information about VIP tables and tickets, please visit trianglebattle.com.

About McKinney

In 2012, McKinney was named the most effective independent agency in the world by Effie Worldwide. This year, the agency was named the third most effective agency office in North America by Effie and its client Mizuno USA, the most effective brand in North America.

Over the past year, McKinney has won 49 major industry awards including six Effies, a Cannes Lion and six IAB MIXX Awards (including Best in Show). Founded in 1969, McKinney is recognized for having one of the most innovative business models in the industry, focused on big ideas brought to life in powerful conversations between people and brands. McKinney has also been recognized as one of the best U.S. agencies, one of the Best Places to Work in Marketing & Media by Advertising Age, and one of a handful of agencies setting the standard for creativity by One Magazine. The agency’s clients include Nationwide, Nationwide Financial, Travelocity, Samsung, Hankook, Sherwin-Williams, Gold’s Gym, Mizuno, Royal Canin, CenturyLink, Dognition, Big Boss Brewing, Durham Convention & Visitors Bureau, and Urban Ministries of Durham. McKinney is part of Cheil Worldwide, one of the world’s leading marketing communications networks with 55 offices in 30 countries. McKinney has offices in both Durham, North Carolina, and in New York.

About EDCI

East Durham Children’s Initiative is committed to changing outcomes for children and families living in a 120-block area of East Durham, North Carolina. The organization connects children and families to a continuum of support programs by working together with partner organizations and community members. EDCI strives to alleviate poverty in East Durham to ensure that its children graduate from high school prepared for college or a career.

Media Contact

Joel Richardson

Agency Communications Manager

919.313.4001

[email protected]