The Last Barfighter named IAB MIXX Awards finalist
When you play The Last Barfighter, the beer-dispensing arcade game that McKinney built in-house for Big Boss Brewing, you and your opponent fight three rounds. Regardless of who ends up dead or alive, you are both poured a beer at the end.
We learned this week that the game itself has made it though the first round past the screening committee of the IAB MIXX Awards. It is a finalist in two categories — Brand Awareness and Position and Special Innovation. Cheers to the team who worked on all aspects of this unique form of digital advertising!
See all MIXX Award finalists here.