The 2013 Triangle Corporate Battle of the Bands Battles for East Durham - McKinney

The 2013 Triangle Corporate Battle of the Bands Battles for East Durham

June 24, 2013

McKinney announces East Durham Children’s Initiative as the Battle beneficiary.

Durham, NC (June 24, 2013) — The Triangle Corporate Battle of the Bands returns Saturday, September 21, 2013, to battle for the children of East Durham. All proceeds from the event will be donated to East Durham Children’s Initiative (EDCI), a non-profit organization dedicated to providing a pipeline of high-quality programs and services to help children living in East Durham succeed. McKinney, hosting the event for a seventh year, is calling Triangle businesses with a taste for rock ‘n’ roll to enlist and join the Battle.

EDCI is modeled after the Harlem Children’s Zone and consists of community members and partner organizations dedicated to improving the lives of children in East Durham. Research conducted by Duke University’s Children’s Environmental Health Initiative identified a 120-block section of East Durham as one of the most distressed neighborhoods in the area. EDCI provides support to the children in this area, known as the EDCI zone, beginning at birth and continuing through high school to prepare them for college or a career.

“As this year’s Battle of the Bands beneficiary, we look forward to growing additional partnerships with Triangle organizations and stakeholders,” said David Reese, executive director of EDCI. “Proceeds from the event will support a pipeline of quality services that reduce obstacles between East Durham children and their academic and social success.”

“This year we battle to break the cyclical nature of poverty by supporting the dynamic work of EDCI,” said McKinney Chief Operating Officer Joni Madison. “Their approach of focusing on a specific area, partnering with a variety of public and private partners, and all the while filling critical service gaps is a model that is sustainable and replicable anywhere in the country.”

The Triangle Corporate Battle of the Bands has raised more than half a million dollars for Durham charities and non-profits since the inaugural battle in 2006. Past Battles have showcased corporate bands hailing from all corners of the Triangle who have rocked the American Tobacco Campus stage.

Bands will be allowed entry into the Battle on a first-come, first-served basis. Bands that sign up before July 15 can take advantage of the “early bird special” and register at a reduced price. Each band must have a minimum of three members and a maximum of 10. Bands may have a member or members from a client or an associate company, but the majority of the band members must be on the company’s payroll.

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About McKinney

Over the past year, McKinney has won 49 major industry awards including six Effies, a Cannes Cyber Lion, six IAB MIXX Awards (including Best in Show) and best-in-show website at the OMMA Awards. Founded in 1969, Durham, NC-based McKinney is recognized for having one of the most innovative business models in the industry, focused on big ideas brought to life in powerful conversations between people and brands. McKinney has also been recognized as one of the best U.S. agencies, one of the Best Places to Work in Marketing & Media by Advertising Age, and one of a handful of agencies setting the standard for creativity by One Magazine. The agency’s clients include Nationwide, Nationwide Financial, Travelocity, Samsung, Sherwin-Williams, Gold’s Gym, Mizuno, Royal Canin, CenturyLink, Dognition, Big Boss Brewing and Urban Ministries of Durham. McKinney is part of Cheil Worldwide, one of the world’s leading marketing communications networks with 55 offices in 30 countries, and has expanded its East Coast footprint by opening an office in New York.

About EDCI

East Durham Children’s Initiative is committed to changing outcomes for children and families living in a 120-block area of East Durham, North Carolina. The organization connects children and families to a continuum of support programs by working together with partner organizations and community members. EDCI strives to alleviate poverty in East Durham to ensure that its children graduate from high school prepared for college or a career.

Media Contact

Joel Richardson

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