The Last Barfighter shortlisted at Cannes
McKinney’s beer-dispensing arcade game for local brewer Big Boss — The Last Barfighter — has made the Cannes Lions shortlist in two categories. It’s a big deal. But then, it’s also a big deal to hear a pint of cold beer being poured just for you after butt-slapping your opponent to the (albeit virtual) death. Congratulations to the team behind the beercade, which has already won a silver Art Directors Club award this year!
Cannes Lions winners in the Outdoor/Special Build category will be announced on Wednesday, June 19. Awards for Branded Content & Entertainment/Best Use or Integration of Gaming category will be given on Saturday.