Popular Science Talks with Chris Walsh about Neuromarketing - McKinney

Popular Science Talks with Chris Walsh about Neuromarketing

April 9, 2013

Chris Walsh, our director of Consumer and Business Insights, recently spoke with Popular Science’s Colin Lecher about the brave new world of neuromarketing and our growing partnership with NeuroSpire, a pioneering startup in the field. “We are always looking at all of the interesting ways to understand how people respond to advertising,” Chris said. “The research we’ve done with our friends at NeuroSpire confirms what we believe: advertising that connects with consumers on an emotional level is more powerful and more effective advertising.”

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