2013 Webby Awards announces McKinney nominee and honoree
Chip It!, the online tool that turns any digital image into a ChipCard with the 10 most prominent Sherwin-Williams colors, continues to collect accolades. Today, McKinney learned that Chip it! was nominated for a 2013 Webby Award in the Business Products & Services category and is in the running for a People’s Voice award. Your voice makes a difference — vote for Chip It! here. This and other Color Chips campaign work for Sherwin-Williams also earned a 2012 MIXX Awards Best of Show, a Cannes Lion and an Effie.
The agency’s work for Mizuno running that gave thousands of free pairs of running shoes to influential runners around the country, the Mezamashii Run Project, was named a Webby Award honoree in the Integrated Campaigns category. This campaign was recently awarded five Effie Awards, the most of any campaign in 2012, and a Creative Media Award for the best Communications Channel Plan.
Selected and presented by the International Academy of Digital Arts and Sciences, the Webby Awards is the leading international award honoring excellence on the Internet.