Four Effie media category finalists bring total to 11

Today, Effie announced the 15 media category finalists. McKinney earned four of them and is the only agency to earn more than one. These additional finalists bring the agency’s total Effie finalist count to 11, representing three clients in nine categories.

Mezamashii Run Project for Mizuno

— Media Idea

— Single Impact Engagement

— Leisure Products & Services

— Influencers

— David vs. Goliath

— Small Budgets – Products

Ultimate Problem Solver for CenturyLink

— Media Innovation

— Media Idea

— Internet/Telecom

Chip It! for Sherwin-Williams

— Media Innovation

Color Chips for Sherwin-Williams

— Household Furnishings & Appliances

Over Valentine’s Day, 200 industry leaders reviewed all finalists to determine the 2013 Effie winners, which will be announced on May 22. We can’t wait!

Congratulations to all McKinney teams who worked on these campaigns.