SXSW panel “Slap My Words Up” a recommended pick by advisory board member - McKinney

SXSW panel “Slap My Words Up” a recommended pick by advisory board member

February 21, 2013

Last October we announced that McKinney Content Editor Gail Marie is heading back to Austin this spring with three others to lead a South by Southwest panel on how technology is changing the English language. Yesterday, SXSW advisory board member Noah Kuttler, who works in marketing for IBM, chose “Slap My Words Up: Language in the Digital World” as one of his recommended picks for the 2013 conference.

“We couldn’t be more excited to be headed to Austin in a couple weeks,” said Gail, who spoke last year at SXSW in a solo presentation about grammar in advertising. She will be joined by Kristina Eastham, the communications manager at Digitaria; Sean Carton, the director for Digital Communication, Commerce and Culture at the University of Baltimore; and Neal Ungerleider, a journalist at Fast Company. Originally, NBC News Editor Hasani Gittens, was also on board but was replaced by Neal when his schedule no longer allowed him to leave New York for what attendees hope will be typical Austin spring heat.

“I look forward to spending an hour at a table with a group of equally passionate writers, editors and thinkers talking about how grammar will continue to change because of how we’re writing (on and for multiple screens and platforms), how our perceptions of one other are affected by which ‘rules’ we choose to follow or break, and what that means for brands — both personal and commercial,” said Gail.

Going to SXSW? Meet Gail, Kristina, Sean and Neal at the Omni Downtown on Sunday, March 10, at 12:30. “Some of us may be wearing ‘Grammar is Sexy’ T-shirts,” added Gail, who refused to reveal which panel members “some” refers to, citing the indefinite pronoun as sufficiently and intentionally vague.