McKinney and Travelocity talk PR at 4A’s Transformation
It’s no secret the Travelocity Roaming Gnome is one of the most talked-about, beloved and shortest icons in advertising history. But all that warm and fuzzy didn’t just happen. At this year’s Transformation 2013 Conference sponsored by the 4A’s, Travelocity’s Director of Public Relations Joel Frey and our Partner/Director of Agency Communications Janet Northen will present Ménage à Trois: How Travelocity, McKinney and the Roaming Gnome have kept PR magic in their marriage. Attendees will get an insider’s view of how strategic PR has helped travel enthusiasts all over the world fall in love and stay in love with their favorite garden statue. It’s a beautiful story.