McKinney bans buzzwords for charity - McKinney

McKinney bans buzzwords for charity

December 19, 2012

Digiday has been on a campaign against meaningless industry buzzwords. After polling agencies about their grievances with words and phrases like “aligned,” “native ad” and “big data,” Digiday followed up with McKinney about our own initiative against overused industry jargon. Associate Creative Directors Meg Sewell and Jenny Nicholson were interviewed by Digiday’s Jack Marshall about their project, the Jargon Jar. Designed to keep the McKinney atmosphere bs-free, Meg and Jenny did the office a favor and just happened to raise a little money for a good cause.

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