Jim Russell appointed to IAB Agency Advisory Board - McKinney

Jim Russell appointed to IAB Agency Advisory Board

December 12, 2012

Our Chief Innovation Officer Jim Russell has been named to the International Advertising Bureau’s (IAB’s) Advertising Agency Advisory Board. Jim will be replacing Brad Brinegar, who is stepping down after three years as both founding chairman and member. “It’s an honor to serve on the board with the industry’s most creative and curious digital minds,” said Jim. “Thanks to IAB’s Randall Rothenberg, David Doty and board chairman Michael Lebowitz for giving me this great opportunity to help make conversations more creative and engaging for the entire digital ecosystem.”

According to the IAB website, the IAB’s Agency Advisory Board “is comprised of senior executives from the nation’s leading creative, digital and media agencies. The board’s objective is to spark dialogue among agencies, publishers and marketers, and even between media agencies and creative agencies. The IAB leverages the board to infuse the agency point of view more fully in its guidelines work and to drive forward the importance of premium online experiences, with audience as the first priority.”