Jim Russell at Triangle Entrepreneurship Week
Triangle Entrepreneurship Week is a five-day conference with 25 events catered to small business and startups in Raleigh, Durham and Chapel Hill. On November 13, McKinney’s Jim Russell joined four other local business leaders on a TEW panel about “How to Build a Loyal Brand.”
“We talked about the nuts and bolts of building a brand, like how to use Zoomerang or other inexpensive online survey tools to interview proposed users of your product — your target customers — to know what they really want,” said Jim. “And we discussed the theoretical, like how a good brand is against something as much as they are for something else because brands that try to be all things to all people fail.”
Other speakers and panelists spoke about financing strategies, the government’s role new business development and how to expand your creative capacity as you develop your ideas. The goal of TEW is to “connect entrepreneurs with local leaders, capital and resources so they may successfully collaborate on current and future business opportunities to create new jobs and economic growth in the state of North Carolina.”
And Durham-based McKinney was proud to be a part of it as an innovative local business with a new collaborative startup of our own, Dognition. “There were lots of people there with ideas they want to get off the ground — the Triangle’s entrepreneurial community is alive and well!” said Jim.