2012 IAB MIXX Award Winners Announced
Sherwin-Williams and McKinney Win Coveted Best in Show for “Chip It!”
NEW YORK, NY (October 2, 2012) – The Interactive Advertising Bureau’s (IAB) eighth annual MIXX Awards winners were announced tonight at a gala in New York City that brought together digital advertising’s best and brightest innovators, pioneers and leaders to recognize cutting-edge ad creative that delivered impactful results for industry brands.
Campaign and single execution winners in 27 categories were announced after a competitive process judged by an all-star lineup of cross-industry experts and professionals, which included ad agency executives, marketers, and major media brand leaders. The MIXX Awards is the only competition that evaluates all key facets of interactive marketing – including strategy, creative development and execution, media placement and integration, effectiveness and ROI, and the sole interactive awards competition judged by an all-star panel of 31 luminaries. This year’s unique and exciting award judging process was further distinguished and amplified by the awards’ first-ever Judging Panel Chair, Nick Law, Global Chief Creative Officer, R/GA.
The most coveted MIXX Award for 2012, Best in Show, went to Sherwin-Williams and McKinney for “Chip It!,” a campaign that turned people’s passion for paint color into an opportunity for them to make a lasting and meaningful connection to the Sherwin-Williams brand while driving real business results.
“We honor all MIXX Award winners – and competitors – tonight, and in turn they have honored us and graced the entire industry with the breadth and scope of their creative genius and innovation,” said Randall Rothenberg, President & CEO, IAB. “What was displayed before us was an elegant marriage of art and technology and a sparkling brush of special creativity and talent that delivers results for brands. This year’s Best in Show winner is a great example of the power of bringing creativity and technology together, in this case to turn the entire internet into a color wheel that stretches the limits of your imagination, while delivering meaningful results for a brand that was ready to help consumers capture those colorful dreams in their own homes.”
Also distinguishing this year’s MIXX Awards was the appearance of the new category, IAB Standard Rich Media Display Ad, focused on excellence in the use of the new IAB-established Rising Stars display ad formats, which provide a more brand-friendly unit.
“The rich tapestry of creative canvasses in this year’s awards reflect the latest digital advertising innovations which push the industry and brand advertising to new levels of excellence,” said David Doty, Executive Vice President and CMO, IAB. “The winning executions in the IAB Standard Rich Media Display Ad category fully attest to the undeniable importance of the IAB Rising Stars ad formats for today’s campaigns.”
The medal winners were selected from an extremely competitive set of 111 finalists from 30 countries, making this year’s selections a particularly difficult judging decision.
“It’s easy to call all the winners tonight the ‘best and the brightest’, but more apt would be the ‘bold and the beautiful’,” said Nick Law. “They have taken the digital advertising medium to new heights in creativity – with corresponding results to show for it.”
To view the complete gallery of the 2012 MIXX Award winners, please visit www.iab.net/mixxawardsgallery.
About the MIXX Awards
Founded in 2005 to honor creativity and effectiveness in interactive advertising, the IAB’s MIXX Awards have grown into the premier honor in digital marketing. Last year’s MIXX Award winners included many of the most prominent brand marketers in the United States, including General Motors, Unilever, Diageo, Doritos, Allstate Insurance, and IBM, as well as leading agencies such as BBH New York, Durham & McKinney, Ogilvy New York, and Goodby, Silverstein & Partners. In 2011, American Express OPEN, CP+B and DIGITAS took home Best-in-Show, the gala’s top prize, for “Small Business Saturday,” a campaign that in three short weeks was able to develop and launch a brand new shopping day that consumers had never heard of, driving retail sales for small business owners at the beginning of the crucial holiday shopping season. To view the complete gallery of the 2012 MIXX category award winners and previous years’ winners, visit www.iab.net/mixxawards.
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.