McKinney signs seven bands for sixth Battle - McKinney

McKinney signs seven bands for sixth Battle

September 11, 2012

Proceeds will benefit KidZNotes, an organization empowering Durham’s youth through classical music

(Durham, NC) September 11, 2012 — Seven Triangle companies are queuing their rock star employees for the sixth Triangle Corporate Battle of the Bands. The charity event, nay the orchestral-inspired corporate-rock show, bands companies together to raise money for and awareness of a new charity each year. This year the event takes place on the American Tobacco Campus lawn on Saturday, September 22, 2012, at 7:30 p.m. The Battle is hosted by McKinney and the American Tobacco Campus with all proceeds benefiting KidZNotes. The nonprofit organization fights poverty and encourages positive decision making by instructing and engaging children in classical orchestral music.

Since the inaugural Battle in 2006, the Triangle Corporate Battle of the Bands has taken on a variety of themes for the competing companies to interpret in their performances. From KISS-in-the-boardroom to toy rockers to antebellum meets glamabellum, the Battle has always embraced the dramatic. With this year’s Battle benefiting KidZNotes, the 2012 corporate virtuosos will shred electric guitars and violins alike during a classical-with-an-edge theme. Expect powdered wigs and tight pants with a rock ‘n’ roll flare from the following Triangle companies:

Elster Solutions – Killa Wattz

Duke University – London Dungeon

KeySource Bank – Shades of Blue

McKinney – The Memes

The News & Observer – The Lede

Summit Design and Engineering Services – Salt Bodyne

SunTrust Bank – Rock SOLID

Over the last five years, the Battle has rocked Durham and raised more than $400,000 for local charities. Gold sponsors for this year’s event are 8 Rivers Capital, the American Tobacco Campus, Capitol Broadcasting Company, Cormetech, The Herald Sun, McKinney, Ram Realty Services and Triangle Business Journal. Silver sponsors are D’Addario Music Foundation, Durham Magazine, Durham Performing Arts Center and the Greater Durham Chamber of Commerce. Bronze sponsors are Atlas Production Group, Big Boss Brewing, Catchafire, Elster Solutions, Eurosport, Merge Records, Raleigh Metro and Seventh Generation.

VIP tables are still available. For information on tickets and student prices, visit

About McKinney

McKinney was recently named the most effective independent advertising agency in the world by Effie Worldwide and Warc. Over the past year, McKinney has won 44 major industry awards including five Effies, a Cannes Cyber Lion, six One Show Pencils, seven IAB MIXX Awards, a Webby and best-in-show website at the OMMA Awards. Founded in 1969, Durham, NC-based McKinney is recognized for having one of the most innovative business models in the industry, focused on big ideas brought to life in powerful conversations between people and brands. McKinney has also been recognized as one of the best U.S. agencies, one of the Best Places to Work in Marketing & Media by Advertising Age, and one of a handful of agencies setting the standard for creativity by One Magazine. The agency’s clients include Nationwide Insurance, Travelocity, Nationwide Financial, CenturyLink, Sherwin-Williams, Mizuno USA, Gold’s Gym, Meijer, Ruby Tuesday, Big Boss Brewing and Urban Ministries of Durham.

McKinney is part of Cheil Worldwide, one of the world’s leading marketing communications networks with 51 offices in 28 countries.

About KidZNotes

KidZNotes provides under-served children, “free-of-charge classical, orchestral music training to combat poverty, strengthen inner-city education, and foster positive decision making to unlock the world.” KidZNotes is based on the model of El Sistema, the world-renowned National System of Children and Youth Orchestras of Venezuela, which since 1974 has transformed the lives of over 800,000 Venezuelan children from impoverished circumstances.

KidZNotes is a program of social change through music education. The positive values of community building are embedded in orchestral training and performance: teamwork, responsibility, and mutual respect. KidZNotes is expanding to serve 200 students in 2012-13, our third year, in partnership with Durham Public Schools, Durham Parks and Recreation, Duke University, and the East Durham Children’s Initiative. Through daily enrichment and after-school programs, KidZNotes will adopt the El Sistema model and produce graduates that leave with a sense of capability, endurance and resilience — becoming active and empowered citizens of their communities.


Joel Richardson

Agency Communications Manager

Phone: 919.313.4001

Email: [email protected]