Leading online travel site teams with McKinney, the agency that created The Roaming Gnome
McKinney, known internationally for creating The Roaming Gnome, one of the world’s most loved and recognized advertising icons, has once again been tapped by Travelocity as its advertising agency of record, effective immediately.
McKinney will provide integrated branding and communications solutions, including print, collateral and direct point-of-sale.
“The Roaming Gnome is coming home,” said Brad Brinegar, McKinney chairman and CEO. “From the moment he was nabbed from the garden in 2004 and taken on a ski trip booked by Travelocity, to the launch of the online travel industry’s first guarantee, the Travelocity Guarantee, it has been McKinney’s mission to help establish Travelocity as a trusted brand that stands for great travel experiences. We can’t wait to create more talked-about work with them.”
“McKinney’s passion for our brand and love of The Roaming Gnome is unquestioned,” said Brad Wilson, Travelocity chief marketing officer. “We are looking forward to tapping into their creative and strategic thinking immediately as we continue to tell our story to travelers.”
About McKinney McKinney was recently named the most effective independent advertising agency in the world by Effie Worldwide and WARC. Over the past year, McKinney has won 44 major industry awards including five Effies, a Cannes Cyber Lion, six One Show Pencils, seven IAB MIXX Awards, a Webby and best-in-show website at the OMMA Awards. Founded in 1969, Durham, NC-based McKinney is recognized for having one of the most innovative business models in the industry, focused on big ideas brought to life in powerful conversations between people and brands. McKinney has also been recognized as one of the best U.S. agencies, one of the Best Places to Work in Marketing & Media by Advertising Age, and one of a handful of agencies setting the standard for creativity by One Magazine. In addition to Travelocity, the agency’s clients include Nationwide Insurance, Nationwide Financial, CenturyLink, Sherwin-Williams, Mizuno USA, Gold’s Gym, Meijer, Ruby Tuesday, Big Boss Brewing and Urban Ministries of Durham.
McKinney is part of Cheil Worldwide, one of the world’s leading marketing communications networks with 51 offices in 28 countries.