Effie names McKinney most effective independent agency in America
McKinney was the top independent agency at last night’s Effie Awards, with five awards and 13 finalists. The agency picked up silver for Urban Ministries of Durham’s SPENT. The online game about surviving poverty and homelessness also earned a bronze, as did Sherwin-Williams’ Color Chips and Lenovo’s Boot or Bust campaigns. Clients from UMD, Sherwin-Williams and Lenovo joined us to celebrate the awards considered the top honors in the industry for marketing effectiveness.