McKinney takes one gold and three silver pencils at One Show

SPENT, McKinney’s online game about surviving poverty and homelessness, continues to wow judges in this year’s top awards shows. The game that’s been played more than 2 million times in 196 countries worldwide earned a gold pencil in the Interactive Advertising – Public Service/Non-Profit category.

“I thought the show had some amazing work this year, and I was thrilled to see SPENT take its rightful place among the best,” said Jonathan Cude, McKinney’s chief creative officer. “Tonight, SPENT is up for another pencil at One Show Interactive, so we look forward to keeping the winning streak alive.”

McKinney’s One Show pencil winners including the following:

SPENT: One Show Interactive gold pencil, Interactive Advertising – Public Service/Non-Profit category

SPENT: One Show Interactive silver pencil, Websites – Public Service/Non-Profit category

SPENT: One Show silver pencil, Branded Content – Games category

For a complete list of pencil winners and “Best of” honors, click here. In addition, One Show winners will be featured in the commemorative One Show Annual, which will be released later this year.