McKinney is a 4A’s O’Toole Award finalist
The 4A’s has announced the 18 finalists in four categories for the 2012 O’Toole Awards for Creative Excellence.
According to the 4A’s, the O’Toole Awards “is the toughest creative completion in the business because it’s based on the work you do for lots of brands, not just one. That means you can’t win with one great idea, you have to be great again, and again, and again.”
McKinney is one of four finalists in the Mid-Sized Agency category. Other agencies include 72andSunny; Wong, Doody, Crandall, Wiener; and BBH New York.
Winners of each category will be announced on Tuesday, March 27, during Transformation LA 2012.
Brad Brinegar, Janet Northen and Sara Cobaugh will be on hand to see if McKinney brings the O’Toole home.