HuffPo’s Stylelist says Chip It! is addictive - McKinney

HuffPo’s Stylelist says Chip It! is addictive

February 10, 2012

The Stylelist blog at Huffington Post says once you start, you can’t stop being inspired by Chip It!, McKinney’s newest creation for Sherwin-Williams. “It’s an oddly addictive way to spend your morning,” say the editors who admit “it will indeed take up your morning once you find out how it works.” They were also “stunned…with how easy the palettes come together and how pretty the final results look.” Best of all, the editors give props to Sherwin-Williams for “embracing new digital technologies, which creatively puts them ahead of other paint companies right now.”