McKinney and Duke students take the FIAT 500 out for a marketing spin - McKinney

McKinney and Duke students take the FIAT 500 out for a marketing spin

November 15, 2011

McKinney has invited students studying marketing management to get their gearhead personas on this semester. In an advertising project led by McKinney Account Director Mirko Mueller-Goolsbey, students are asked to launch the FIAT 500 in the U.S. With a fictional $1 million budget, students will present a campaign that includes strategy, creative and media to an audience of faculty, students and Fiat managers. “It’s always a great opportunity to teach at Duke,” said Mueller-Goolsbey. “Besides being a lot of fun, it’s amazing to watch students wrestle with how to get to a big idea, discovering in the process the power of a brand.” The completion is slated for December 8.