McKinney and Duke students take the FIAT 500 out for a marketing spin
McKinney has invited students studying marketing management to get their gearhead personas on this semester. In an advertising project led by McKinney Account Director Mirko Mueller-Goolsbey, students are asked to launch the FIAT 500 in the U.S. With a fictional $1 million budget, students will present a campaign that includes strategy, creative and media to an audience of faculty, students and Fiat managers. “It’s always a great opportunity to teach at Duke,” said Mueller-Goolsbey. “Besides being a lot of fun, it’s amazing to watch students wrestle with how to get to a big idea, discovering in the process the power of a brand.” The completion is slated for December 8.