Andrew chats up Strat Fest - McKinney

Andrew chats up Strat Fest

October 11, 2011

McKinney’s Chief Strategy Officer Andrew Delbridge invited Google’s Eileen Naughton and Leo Burnett’s Stephen Hahn-Griffiths to “hang out” on Google+. The topic was the many sessions to be enjoyed at this year’s 4A’s Strategy Festival, scheduled for this week in New York. For example, Naughton, Google’s managing director, digital media strategy, will speak about “Systematic Chaos: Fueling Innovation in a ‘Nonline’ World.” And Hahn-Griffiths, Leo Burnett’s chief strategy officer, will share insights on “The New Era of Participation.”

“It’s going to be a great festival,” said Delbridge. “Key will be how to become more entrepreneurial and nimble in the way strategists work, as well as sharing business initiatives for creating new opportunities. We’ll also discuss the importance of understanding the newest technology and strategy’s role in leveraging its value to a clients’ business. So come ready to think faster, share insights and have some fun.”

Watch the Google+ Hangout