Sherwin-Williams and McKinney celebrate HGTV partnership with new spots and a bottle of bubbly
Sherwin-Williams and McKinney have a lot to celebrate. The paint company has launched HGTV HOME by Sherwin-Williams, an exclusive line of interior paint and painting supplies, including eight unique color collections, durable and low-odor paint, as well as an array of smart tools to help consumers enjoy the perfect painting experience. Each of the eight new color collections contains 20 coordinating colors and design guidance to help homeowners create beautiful room to room color transitions throughout their home.
The partnership boasts two new spots in the Color Chips campaign, “River” and “Stork,” as well as a print ad “Champagne” that showcases Sherwin-Williams’ 1,500-plus paint colors. The spots were directed and produced by Buck NY. Matthew Sporzynski, best known for his paper artistry in Real Simple magazine, created the champagne bottle that celebrates the Sherwin-Williams/HGTV partnership. From TV to print, it’s a marriage of craftsmanship and fun that salutes the extensive Sherwin-Williams color palette.
Beginning June 1, spots will air nationally on a variety of cable channels, including HGTV, Food, TBS, TNT, The Weather Channel, E!, Lifetime, History, Food Network and Style, among others.
“Champagne” will appear in June books such as Architectural Digest, Coastal Living, Good Housekeeping, Southern Living, Country Living, Family Fun, House Beautiful and Real Simple, among others.