McKinney leadership shows at Duke - McKinney

McKinney leadership shows at Duke

April 15, 2011

We keep going back to school. This time, it’s to teach, inspire and attract more Duke grads to a great career at McKinney.

Director of Digital Strategy Jim Russell presented at the Kenan-Flagler Media Symposium, a day-long event designed to explore the evolution of media and how it has been influenced by consumer behavior.

Doug Holroyd visited Markets & Management and shared how the right strategy empowers brand experiences. Group Creative Director Ellen Steinberg followed with an exploration of how the creative process works. “A great creative will do the .00001% of advertising that pollutes the world a little less,” she quipped.

And, finally, CEO Brad Brinegar visited the Duke Marketing Club as part of its CEO Speaker Series. He invited students to look at his personal journey starting at Dartmouth and arriving at McKinney, “the right Petri dish for the world we’re operating in right now.” He also discussed the importance of emotional connections between consumers and brands. “I’m not sure that I really care about what people think about my brand because I know that most of the decisions consumers make have nothing to do with thinking,” he said. “If you’re not catching people emotionally, you’re not going to catch them at all.”