AdFreak: Gold’s campaign is “stronger than” dreary gym category - McKinney

AdFreak: Gold’s campaign is “stronger than” dreary gym category

January 26, 2011

“Gold’s Gym is looking to shed any lingering perceptions that its clientele is mostly steroid-stuffed meathead weightlifters,” says AdFreak’s Brian Morrissey, who’s never afraid to tell it like it is. “It had McKinney craft Web videos that show how getting fit has become a positive force in the lives of regular folks.”

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