New mckinney.com makes FWA history
Optimized for mobile touch-screen interaction, the new mckinney.com is the first site to earn FWA‚Äôs Mobile of the Day and Site of the Day titles
Agency plans to open source site‚Äôs code to the interactive community
FWA (Favourite Website Award), the most visited website awards program in the history of the Internet, has named the new mckinney.com Site of the Day. Having won FWA‚Äôs Mobile of the Day status last month, mckinney.com is the first site to win both honors.
With over 100 million visits as of August 2010, FWA showcases websites that use cutting-edge technology together with inspirational ideas, leading the way for future generations.
‚ÄúMaking FWA‚Äôs Site of the Day has been a personal goal since joining McKinney in 2004,‚Äù said McKinney Director of Digital Strategy Jim Russell. ‚ÄúTo be recognized for both Web and mobile honors is incredible and just makes us want to push even harder to create powerful conversations for our clients and our brand. It‚Äôs a good day for FWA, McKinney and all who strive to create great user experiences on the Web.‚Äù
Russell also announced the agency will be open sourcing certain key components of the site‚Äôs code to the interactive community. ‚ÄúOur use of progressive open-source technologies helped us create a robust, full video and touch-screen, multiple device experience. We‚Äôre excited to be able to share what we‚Äôve learned with our friends and colleagues. Our true hope is that developers and producers raise the bar for what‚Äôs next in innovative, engaging Web solutions.‚Äù
Mckinney.com Key Facts
New site‚Äôs structure includes touch-enhanced mobile, tablet and computer versions in one
‚Ä¢ Traditionally, websites have offered a diminished experience for mobile users, with advertising agency sites being no exception. A sample of the research conducted on hundreds of the industry‚Äôs top websites at www.narrowdesign.com/future reveals the same message: users must have a mouse or the latest version of Flash for the full experience. (It‚Äôs ironic, considering agency audiences are some of the earliest adopters of touch-screen technology.) Lifting the barrier between the agency and the very people it wants to engage, mckinney.com tailors the whole experience to all modern devices and browsers.
‚Ä¢ Touch interactions like swipe and drag, typically restricted to apps, enhance the site‚Äôs user interface.
‚Ä¢ Recent work, agency news, McKinney clients and its people welcome visitors. With a touch, click or a swipe, users can explore leadership pages, past McKinney work and other ‚Äúbeyond the reel‚Äù content.
‚Ä¢ Every piece of content is easily shared to Facebook and Twitter.
‚Ä¢ The home page also includes the Internal Battle, a conversation starter/polling station that invites users to weigh in on the topics McKinney is debating from technology (iPhone vs. Android) to social media (Keep Facebook vs. Quit Facebook) and from cultural trends (@KayneWest vs. @LadyGaga) to sports team preferences (Duke vs. UNC). A Twitter feed will accompany the Battle so visitors can see parallel, live chatter on the chosen topic.
Technology Behind the Site
‚Ä¢ It uses CSS3‚Äôs hardware accelerated features on supported devices.
‚Ä¢ A custom CMS was developed using Rails 3 to provide a high degree of agility with the content.