McKinney wins silver in social media at Jay Chiat Strat Fest
The winners of the 2010 Jay Chiat Awards for Strategic Excellence were announced at the opening reception for the inaugural Jay Chiat Festival, in Miami. The awards presentation was led by Andrew Delbridge, Partner, Chief Strategy Officer, McKinney, and Chair of the 4A‚Äôs Strategy Committee.
Of the 50 short-listed entries in the 10 categories, there were 33 metal winners: 11 each of Gold, Silver and Bronze.
‚ÄúWe dramatically broadened the categories this year to reflect the wide variety of strategic disciplines that now make up our industry, said Delbridge. ‚ÄúSo, it has been fascinating to see the entries that have come from all sorts of different agencies as a result of this. And I have to say it has been a huge success. The overall caliber of winners this year is the highest I have seen in my ten years involvement with the awards.‚Äù