Strategist Becky Minervino helps IAB’s call for creative revolution in ad formats - McKinney

Strategist Becky Minervino helps IAB’s call for creative revolution in ad formats

October 8, 2010

At the 2010 MIXX Conference, the IAB put out a formal call for a creative competition for new, brand-hospitable ad formats, part of the important initiative called “Reimagining Interactive Advertising.” McKinney‚Äôs Becky Minervino is part of the blue-ribbon panel of agency creatives, media executives and ad operations specialists to judge the submitted ad formats for their potential to drive brand equity at scale. ‚ÄúI‚Äôm thrilled to help discover what we‚Äôre calling ‚Äòrising stars‚Äô that will allow online advertising to reach its potential to engage consumers with experiences that endure.‚Äù