McKinney boasts most finalists in IAB 2010 MIXX Awards - McKinney

McKinney boasts most finalists in IAB 2010 MIXX Awards

August 30, 2010

Unparalleled Range of Creativity Captures Explosive Innovation in Digital Advertising

McKinney is five-time finalist for Nationwide, Travelocity and Qwest Communications

The Interactive Advertising Bureau (IAB) announced the finalists in the sixth annual MIXX Awards, which now join a prestigious list of marketers and agencies who have already been recognized by the most sought-after honor in interactive advertising and marketing. The MIXX Awards are the only accolade that recognizes creativity and impact. This year, McKinney leads the competition with five finalists for Nationwide Insurance, Travelocity and Qwest Communications.

  “This year’s finalists are an extraordinary testament to the innovation that is driving marketing, advertising and consumers’ brand experience in bold new directions,” said David Doty, SVP & CMO, IAB. “The robust competition this year raises the bar for everyone, and the finalists’ significant evidence of success demonstrates that online media is now the fulcrum of winning marketing campaigns.”

  Reflecting the vibrancy of interactive advertising, this year the MIXX Awards encompass such new categories as Experimental and Innovative, Mobile Apps and Viral, in both full campaigns and single executions. The winners of the 2010 MIXX Awards—debated and determined by a cross-industry assembly of 32 industry leaders from the best agencies, marketers and publishers—will be revealed at a gala dinner on September 28, during Advertising Week in New York. “This year’s gala promises to set a new level of excitement — and fun,” said Doty. “We’ll celebrate the winners of the gold, silver, bronze and coveted Best-in-Show awards, with our host — comedic actress Olivia Munn.”

  McKinney’s finalist campaigns by category:

  Cross-Media Integration — Campaign Travelocity & McKinney for “Choose the Gnome’s Adventures”

  Digital Integration – Campaign Nationwide Insurance & McKinney for “World’s Greatest Spokesperson”

  Social Marketing — Campaign Travelocity & McKinney for “Choose the Gnome’s Adventure”

  Business-to-Business — Campaign Qwest Communications & McKinney for “Listening Not Talking” Qwest Communications & McKinney for “Puzzles”