McKinney chief strategy officer to chair festival
The Jay Chiat Strategy Festival, the world‚Äôs first international festival of strategic thinking, will be held October 11-13, 2010, in Miami, it was announced today by the 4A‚Äôs and its Strategy Committee.
- Andrew Delbridge, chief strategy officer, McKinney, has been named chairman of the 4A‚Äôs Strategy Committee responsible for programming the Festival that recognizes the role of strategy in building brands, businesses and markets.
- During the two-day celebration of brilliant communication and the strategic thinking that made it possible, Festival participants will get an insider‚Äôs view on how transformational thinkers find their inspiration and make things happen ‚Äî from technology strategy, social media strategy, communications/media strategy and design strategy to for-good strategy, brand experience and research innovation.
- The Festival will also feature the 2010 Jay Chiat Awards for Strategic Excellence. Open to brilliant strategic thinkers, including creative agencies, media companies, research organizations and more, the awards honor the best examples of strategic thinking from around the world. Nearly 50 judges from agencies and clients participated in the extensive judging process and short-listed 51 finalists from 10 categories. Gold, silver and bronze winners will be announced Monday, October 11, the opening night of the Festival; Grand Prix will be presented on Wednesday, October 13. View the complete shortlist here.
- Content at the Festival will feature thought leadership and inspirational, interactive presentations across 10 different strategy categories that reflect the transforming communications landscape. It will showcase thinking that has never been seen before ‚Äî that has challenged convention, changed culture or changed the world.
Nancy Hill, president/CEO, 4A‚Äôs:
‚ÄúAs the advertising and marketing communications landscape continues to change, strategy has never been more essential to a brand‚Äôs success. We‚Äôre proud to launch the Jay Chiat Strategy Festival and proud to have a strategist of Andrew‚Äôs caliber helm the Strategy Committee as it oversees this new Festival.‚Äù
Andrew Delbridge, chief strategy officer, McKinney: ¬† ‚ÄúIn today‚Äôs market, strategy is about so much more than just advertising in the traditional sense. So our aim is to broaden the charter of the Festival and the Strategy Committee to reflect that. As a result, this year‚Äôs Jay Chiat Awards include a number of new categories that are representative of the incredible diversity of the disciplines that now make up communications strategy.‚Äù
2010 Jay Chiat Awards Short List:
Judges/Teams for 2010 Jay Chiat Awards: