Sherwin-Williams brings color chips to life - McKinney

Sherwin-Williams brings color chips to life

May 14, 2010

Sherwin-Williams has launched a new campaign positioning the paint stores as experts that help consumers “make the most of their color” with the best paint.

Created by agency-of-record McKinney, the campaign for the Cleveland-based retailer includes TV, print, online and rich media. A new tagline is featured: “Make the most of your color with the very best paint.”

The “Color Chips” campaign features creative where the entire world is made of color chips, the portable pieces of heavyweight paper with different shades of color available at paint stores to help consumers make their selection. It showcases Sherwin-Williams’ wheel of 1,500+ paint colors available at more than 3,300 Sherwin-Williams neighborhood paint stores nationwide.