A wonderful world of paint chips - McKinney

A wonderful world of paint chips

May 11, 2010

Sherwin-Williams and McKinney launched a new integrated campaign “Color Chips,” which depicts a whimsical world populated by paint chip creatures and environments, in spots directed by Buck N.Y. and print ads featuring the work of paper artist Matthew Sporzynski, known for his projects for Real Simple magazine. The campaign also features banner ads that invite consumers to use the brand’s various online color tools.