McKinney promotes Lisa Hughes and Philip Marchington to EVP - McKinney

McKinney promotes Lisa Hughes and Philip Marchington to EVP

January 4, 2010

As McKinney completes one of the most successful years in its 41-year history, its board of directors announced today that Denis Budniewski, Lisa Hughes and Philip Marchington have been promoted to executive vice presidents.

“McKinney reinvents the conversation to build more powerful connections between people and brands,” said Brad Brinegar, chairman and CEO. “Denis, Lisa and Philip deliver on this promise on every level. Their passion for our clients’ business and their love for the agency have earned them our highest respect and recognition for an extraordinary job well done.”

Denis Budniewski joined McKinney in 2003 from Saatchi & Saatchi, where he managed four of Procter & Gamble’s billion dollar brands, including Tide.

Since joining McKinney, Budniewski, has been SVP, group account director on NASDAQ, Qwest Communications, Audi, Polaris, ProShares, Sherwin-Williams and Partnership for a Drugfree America. His teams have won eight of McKinney’s 20 Effie Awards, including two Golds.

Lisa Hughes joined McKinney in 1999 as account director and was later named SVP, group account director, overseeing strategic marketing activities for clients including Aetna US Healthcare, First Citizens Bank, the Ad Council, Brown-Forman and Coldwell Banker. Her inspired leadership of Travelocity, McKinney’s longest-standing account, has helped the company reinvent the online travel business to its advantage. On her watch, McKinney has earned 11 of the agency’s 20 Effie Awards. She is also the founding dean of The Blackwell School, McKinney’s in-house training and resource center.

Philip Marchington joined McKinney in 1998 after global assignments at Wieden & Kennedy, Bates Worldwide and Ogilvy & Mather, working on brands including Nike, Microsoft, Mazda and M&M’s. His campaign for Preparation H was cited by ONE Magazine as one of the 10 best campaigns of the 1990s.

At McKinney, Marchington has been one of the most celebrated creative directors in the agency’s history, with honors from CA, The One Show, the London International Awards and the CLIO Awards. In 2003, he fathered McKinney’s most famous campaign, literally designing and bringing to life the Roaming Gnome for Travelocity. A triple-Effie-winner now in its seventh year, the campaign was described by Adweek Magazine as “genius and the standard for every modern marketer.”

In addition to his responsibilities on Travelocity, he co-leads the agency’s creative efforts on Qwest Communications. He also created the O’Toole Award-winning campaign for Urban Ministries of Durham, as well as served as artistic director of Pants!, the advertising industry’s most awarded agency band and 2006 winner of the Fortune Battle of the Corporate Bands at the Rock and Roll Hall of Fame.