McKinney challenges Triangle to a rock 'n' roll duel - McKinney

McKinney challenges Triangle to a rock ‘n’ roll duel

December 10, 2009

McKinney says it’s time to rock ‘n’ roll! For the fourth year, the agency is challenging Triangle corporations and businesses to a duel—rock ‘n’ roll style.

On Saturday evening, May 15, the 2010 Triangle Battle of Bands will take to the stage of the American Tobacco campus amphitheatre. All proceeds from the event will benefit Operation Literacy powered by The Hill Center. This unique partnership with Durham County Public Schools will help elementary and middle school students in need of extra learning assistance to receive individualized after-school tutoring using the highly successful HillRAP (Reading Achievement Program) curriculum.

Since the inaugural Battle in 2006, 19 bands have rocked the Triangle to raise over a quarter of a million dollars to benefit organizations focused on quality of life for less fortunate people in The Triangle.

“The Battle of the Bands is the best night of the year for music lovers young and old to get together to rock the Triangle,” said McKinney Partner COO Joni Madison. “Supporting a band is a great way to bring the community together in spirited competition against equally passionate folks from other companies and industries. And doing it all for Operation Literacy makes us want to rock on all night long!”

“We are thrilled to be a part of such an exciting event,” said The Hill Center’s associate director of Marketing and Communications Tim McKenna. “All proceeds from Battle of the Bands will allow Operation Literacy to provide the tools and resources necessary to help struggling readers become confident, independent learners. The Hill Center is eager to work in conjunction with Durham Public Schools and impact the lives of elementary and middle school students.”

“Durham Public Schools Community Education is so excited about the opportunity to partner with The Hill Center to offer tutoring to students in after-school programs,” said Althia Scriven, director of Community Education. “We hope the Battle of the Bands is hugely successful because the more participation it has, the more students we can serve through this effort. This is a great chance for talented adults to help students in our community.”

Bands will be allowed entry into the Battle on a first-come, first-served basis. Each band must have a minimum of three members and a maximum of 10. Bands may have a member or members from a client or associate company, but the majority of the band members must be on the company’s payroll.

Each year a panel of local celebrity judges as well as audience call-in voting determines which bands are rock gods and which are one-hit wonders. Past winners include GlaxoSmithKline’s The Pharmers (2006), Burt’s Bees’ The Beemones (2007), and Capitol Broadcasting Company’s Transmit This! Band from Beyond (2008).

Past sponsors of the Triangle Corporate Battle of the Bands include McKinney, American Tobacco Campus, GlaxoSmithKline, Smith Breeden, News & Observer, VIP Live Nation, Durham Performing Arts Center, and Blue Cross and Blue Shield of North Carolina.

Businesses from all corners of the Triangle are invited to test their rock ‘n’ roll mettle at this year’s Triangle Corporate Battle of the Bands. For more information on corporate sponsorship and band entry, please visit www.trianglebattle.com.