Rock of Ages—Corporate Style - McKinney

Rock of Ages—Corporate Style

December 4, 2009

It’s time to gear up for the not-quite-annual Triangle Corporate Battle of the Bands.

So grab that old electric guitar, the one that’s buried under the VHS player you never got around to throwing away. And don’t forget your amplifier or, if necessary, your hearing aid.

Competing corporate bands must have at least three members and no more than 10. A majority of the band members must be on your company’s payroll, but you can recruit members from clients or affiliated companies.

You get to see all of these alter egos, said Joni Madison, chief operating officer of Durham ad agency McKinney, which is hosting the upcoming event along with the American Tobacco Campus. It’s fun seeing these people have a mid-life crisis on stage.

The battle is scheduled for May 15, but applications are being accepted now at www.trianglebattle.com. Applications should be submitted by the end of January,according to Madison, because it can take a good three months of rehearsal to get a band to the point where it’s not embarrassed to perform in public.

Creative band names aren’t required, but they’re definitely preferred. Past winners include GlaxoSmithKline’s The Pharmers, Burt’s Bees’ The Beemones and Capitol Broadcasting’s Transmit This! Band from Beyond.

It’s all for a good cause. Proceeds go to the Durham Public Schools’ tutoring program, Operation Literacy. The three prior battles raised more than $250,000 for various causes.

The entry fee is $3,500, which includes a VIP table that seats 10 for the event. Corporate sponsorships start at $2,500.

The upcoming battle comes after a one-year hiatus for the contest. Madison said that when the organizers got together last fall, during the depths of the economic meltdown, they decided it would be best to skip a year.

In hindsight, I think we were right, she said.