ARCHIVE features McKinney campaigns for Nike and Partnership for a Drugfree America - McKinney

ARCHIVE features McKinney campaigns for Nike and Partnership for a Drugfree America

December 1, 2009

Partnership for a Drugree America — ‚ÄúFitting In‚Äù

A spot for US non-profit organization “Partnership for a Drugfree America” combats drug abuse among young people. Voiceover says “Is everything worth fitting into?”

Nike GameChangers — ‚ÄúBeat the BS‚Äù

This spot is part of the Nike “GameChangers” campaign, which promotes the equality of women in sports. Long outdated stereotypes and prejudices have served to prevent equality between men and women, et this campaign seeks to create greater awareness of the issue.