IAB Releases 2009 update to ad unit guidelines - McKinney

IAB Releases 2009 update to ad unit guidelines

November 16, 2009

To set the stage for greater innovation and creativity in online advertising, the Interactive Advertising Bureau (IAB) today announced the release of the Ad Unit Guidelines 2009 Update. For the first time, creative agencies lent their insights to the annual ad unit recommendations, joining the media agencies and publishers who have customarily been a part of the process. The news was announced at the IAB’s annual Ad Ops Summit in New York City.

Including creative professionals in the process of updating ad unit guidelines is a key aspect of the IAB?s Reimagining Interactive Advertising initiative, which brings together leaders from creative agencies, media agencies, and publishers to discuss next steps in the creative evolution of digital marketing.

“Being a part of this process gave voice to the creative challenges that agencies faced with the existing standards, ad units, and technologies, and I believe we’ve found a solid way forward in overcoming those challenges,” said Jim Russell, Partner, EVP, Director of Digital Strategy, McKinney. “Our goal was to simplify the existing list and I think we’ve developed a long-term strategy for doing this on behalf of the industry.”

To review IAB Ad Unit Guidelines Update 2009, please go to http://www.iab.net/adunit