McKinney wins O'Toole award for creative excellence - McKinney

McKinney wins O’Toole award for creative excellence

September 21, 2009

Winners of the 2009 4A’s O’Toole Awards for Creative Excellence were announced last night during a ceremony at the Nokia Theatre in New York City. The event, sponsored by Yahoo!, marked the first night of Advertising Week 2009.

Top winners included: BBDO New York, Barrie D’Rozario Murphy, Ogilvy North America, McKinney and VCU Brandcenter.

“I love the O’Tooles―they were probably the first national recognition we ever got when we were a finalist back in ‘91,” says Chuck Porter, chairman of the 4A’s Creative Committee. “The changes this year are pretty dramatic. The award show is in New York during Advertising Week, back in the heart of the business where it belongs. The judging is done online by agencies who have won in the past, rather than by a few people sitting in a room eating cookies. Also, a new trophy has been created that’s the biggest in the business―in every sense. What hasn’t changed is that the O’Toole’s are still the only awards that recognize an agency’s overall creative excellence, rather than just one campaign. One hot idea won’t win this award― you have to be very good, again and again and again.”

“It’s been a challenging year,” added Nancy Hill, president and CEO, 4A’s. “And sometimes we just need to kick back and celebrate what made us enter and endure in our industry. That’s what the O’Toole Awards embody―toughness, creativity and teamwork.”

The O’Toole Awards program is known as one of the toughest industry competitions because entry requires that an agency submit a body of work representing different brands. This year’s changes made the O’Toole Awards even more competitive.

McKinney’s campaign for Urban Ministries of Durham took the top honors in the local public service category. “We are incredibly thankful for the work Urban Ministries does for Durham and its neediest citizens,” said McKinney Chief Creative Officer Jonathan Cude. “It’s gratifying that our peer agencies recognized the dedication and passion that went into creating this amazing campaign. With partners like Johnnie Semerad and Endless Noise, this was one of the most collaborative and powerful efforts the agency has ever undertaken. I’m proud of Group Creative Director Philip Marchington, Copywriter Jenny Nicholson, Agency Producer Josh Eggleston and the entire UMD team.”